eTeam Sponsor came to HelloNimble with a need to sell to a new market. Our teams worked together to deep dive into what end-users wanted. HelloNimble used this discovery to inform a new brand voice for their company and develop large pieces of content designed to enable strategic, multi-channel distribution, while creating a culture that better understood their brand as a strategic fundraising leader, instead of just an app.
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THE RESULTS
Doubled the engagement rate of their traditional email campaigns to above the industry standard of 15.5%.
Discovered the true needs of their audience and helped them to pivot in order to create a better market fit.
